Test Driving Your Seminars

Want to get more butts into your seminar seats? Let
prospective attendees sample the content before they
decide whether or not to register.

This powerful sales trick is not new. After all, when
you visit a bookstore, you get to flip through books
before deciding to buy. When you visit a car dealer,
you get to test drive a car before deciding to buy.
Heck, when you go an ice cream shop, you can even sample
the goods before deciding which flavor you want to buy
that day.

So why not offer the same courtesy to your attendees?

Here are 4 ways you can let prospects take your event
for a test drive:

* Offer a free preview event, ranging anywhere from 90
minutes to a full day

* Give them a free CD with 45 to 70 minutes of free
content

* Post a 10- to 20- minute video clip of your material
on your website

* And my personal favorite ... offer a free or low-cost
preview teleseminar

You know your seminar is chock full of valuable content, so
pique the palate of your prospective seminar attendees with
a taste of what they'd be missing out on.

Jenny Hamby is a Certified Guerrilla Marketer and
direct-response copywriter who helps speakers, coaches
and consultants fill seminar seats and make more money
from their own seminars and workshops. Her on- and
offline direct marketing campaigns have netted response
rates as high as 84 percent -- on budgets as small as
$125. For more free seminar marketing secrets, visit
http://www.SeminarPromotionTips.com