Can Registrants Find Your Seminar

Can Registrants Find your Seminar?


by Jenny Hamby



Imagine being thrilled that a speaker you've
been dying to hear is holding a seminar in your
area. You find her URL where you can check out
more about the upcoming seminar. So off you
go ... and run into a huge problem ... you
can't find any information about the seminar!

You find information about products and services.
You find detailed pages describing some of the
services in greater detail. You can find a
registration form. You can find a list of upcoming
seminar dates.

But it's not until your third visit to the site that
you properly click the right sequence of links to
find the seminar marketing page ... and the
11 paragraphs of marketing copy.

What can we learn from this?

First off, make it super-duper easy for visitors
to find info about your seminar. Take them right
to the seminar page -- don't just drop
them off on your home page and hope for the best.

If you insist on driving traffic to your home page,
for the love of Pete, at least put a CLEARLY LABELED
link on the page that leads to your seminar info.

Let's go back to our URL problem. Visiting her
home page for a fourth time, we count the number
of links available to could choose from. In this
scenario, you would discover two more interesting
things ... the first is that you would have a choice
of 32 links to click on once you finally hit the
interior home page. Secondly, there are pictures
right there on the home page that lead right to the
seminar page.

Here's a tip, though ... when using pictures, please
add some copy that lets visitors know what they'll
learn about if they click the picture.

Also, if your seminar page has a long and confusing URL,
buy a new domain name and point it to your seminar
page. Then use the new URL to market your event.

For example,
http://www.SeminarMarketingIntensive.com
points to
http://www.SeminarMarketingPro.com/Intensive.html.
It's prettier, easier to say, and a lot easier to
remember, isn't it?

It's highly recommended that you get someone who is
unfamiliar with your website to go through and give
you some honest feedback about how hard or easy it is
to find the information they are looking for. It's very
easy to become blind to your own marketing
shortcomings (or to ignore them because you're too
busy doing other things).


Jenny Hamby is a Certified Guerrilla Marketer and
direct-response copywriter who helps speakers, coaches
and consultants fill seminar seats and make more money
from their own seminars and workshops. Her on- and
offline direct marketing campaigns have netted response
rates as high as 84 percent -- on budgets as small as
$125. For more free seminar marketing secrets, visit
http://www.SeminarPromotionTips.com